Content strategy and growth leadership across OTT, micro-drama and consumer video. Fourteen years, six companies, one throughline — I get hired to build the thing that isn't there yet, then make it measurable.
Available now · Mumbai · Content strategy and growth leadership roles
Vashikaran is a 13-minute AI-generated horror pilot — screenplay through motion visuals — for Pocket TV's Hindi vertical-drama channel.
Built end-to-end on a generative stack — ChatGPT, Gemini, Leonardo, Runway, LTX and VEO3 — with a workflow the editing team was then trained to run.
We built a 24-element creative checklist to explain what worked. None of the 24 elements predicted performance. We published the null result anyway.
Read the full write-up — 298 tests, and what actually moved cost →